# We capture the aims and essence of the school
William Ellis is a school for boys in Camden. The brief was to make a very short film capturing the spirit of the school to complement a longer video already on the website. With our extensive experience of schools and students we are well placed to visit a school once and get a real feel for the ethos. William Ellis boys are charming, from a range of backgrounds and enthusiastic in all areas. The school has quite a quirky feel to it which we aimed to capture in the video. We used a Polecam jib for the Rugby shot and the final shot to give an extra dimension and more impact than a static camera.
We are delighted with our recent RobsonKing video. In just a few minutes it captures the aims and essence of our school. It delivers key messages about a William Ellis education with lightness and humour. Cathy’s skill and experience as a teacher enabled her to quickly establish a rapport with our students and capture their joy and enthusiasm. She also understands how schools work. This, along with her enthusiastic, creative and flexible team meant that making the film was an enjoyable process.